10% OFF
10% OFF selected toy orders over £40.
Get 10% off selected toy orders over £40, helping you save when your qualifying toy purchase reaches the minimum spend.
Valid Till December 31, 2026
Board Games and Toys
Discover endless fun with our online Board Games and Toys store! From classic favorites to the latest releases, find everything you need to enjoy quality time with family and friends. Shop now for the best selection and top-rated products.
LEGO Sale
30 to 40% OFF selected LEGO sets and products
Shop the official LEGO UK Sale for selected sets and products with automatic discounts. Current examples include items reduced by 30–40% OFF.
18% OFF
18% OFF sitewide with code.
18% OFF sitewide with an eligible promotional code
Valid Till December 31, 2026
Super Deal
Up to 65% OFF selected wooden toys, play kitchens, dollhouses, puzzles & learning games
Save up to 65% OFF selected wooden toys, including educational toys, play kitchens, dollhouses, puzzles, and learning games. Discount varies by product.
40% OFF
40% OFF your first eligible order during selected promotions
Save 40% on your first eligible order during selected promotional campaigns.
Valid Till December 31, 2026
20% OFF
20% OFF toys, scooters & play equipment
Get 20% OFF on toys, dolls, scooters, ride-ons, educational toys, outdoor play equipment, and children’s gifts sitewide.
Valid Till December 31, 2026
50% OFF
50% OFF the Hamleys Rocket Bubble Wand
Save 50% on the Hamleys Rocket Bubble Wand, reduced from £12 to £6, giving you a £6 saving on the original price.
10% OFF
10% OFF first order – subscribe or sign up as new VIP.
10% off your first order when you subscribe or sign up as a new VIP user
Super Deal
Up to 50% OFF selected ride-ons, balance bikes, scooters & outdoor play equipment
Get up to 50% OFF selected ride-on toys, balance bikes, scooters, and outdoor play equipment during the promotional sale.
30% OFF
Up to 30% OFF selected LEGO® lighting kits
Save 30% on selected LEGO® lighting kits during promotional events.
Valid Till December 31, 2026
12% OFF
12% OFF first order + free delivery
Save 12% OFF your first order plus free delivery on selected Wowow Toys products.
Valid Till December 31, 2026
30% OFF
30% OFF the Hamleys Bear Footballer.
Save 30% on the Hamleys Bear Footballer, reduced from £30 to £21, offering a £9 saving on the selected toy.
30% OFF
Up to 30% OFF selected LEGO sets and products
Get up to 30% OFF selected LEGO sets and products
38% OFF
Up to 38% OFF selected silicone dolls.
Selected Babeside silicone dolls can be discounted by up to 38% OFF
Best Deal
Up to 50% OFF during the Spring Sale on selected toys & family favourites
Shop the Spring Sale and save up to 50% OFF selected toys, outdoor games, educational products, and family favourites while stocks last.
30% OFF
30% OFF the Hamleys Hover Football.
Save 30% on the Hamleys Hover Football, reduced from £10 to £7, giving you £3 off the original price.
FREE Delivery
FREE Standard UK Delivery on orders of £50+
Get FREE standard UK delivery when your LEGO.com order reaches £50 or more in qualifying merchandise.
42% OFF
Up to 42% OFF selected products.
Selected products in the Babeside catalogue are available with discounts of up to 42% OFF
Value for Money
Up to 45% OFF selected ride-on vehicles, trikes & outdoor toys
Save up to 45% OFF selected ride-on vehicles, trikes, and children’s outdoor toys for a limited time.
20% OFF
20% OFF selected World Football Stars Top Trumps.
Save 20% on selected World Football Stars Top Trumps, reduced from £8 to £6.40, saving £1.60 on the selected game.
20% OFF
20% OFF selected products during the Summer promotion
Enjoy 20% OFF qualifying Babeside products during the Summer promotion.
Valid Till December 31, 2026
Hot Deal
39% OFF the Deluxe Wooden Workbench playset
Enjoy 39% OFF the Deluxe Wooden Workbench playset, making it an excellent value for imaginative play and skill development.
20% OFF
20% OFF the World Football Stars Monopoly.
Save 20% on the World Football Stars Monopoly, reduced from £35 to £28, giving you £7 off the original price.
13% OFF
13% OFF Mother’s Day – reborn dolls & accessories.
Save 13% OFF selected reborn baby dolls and accessories during the Mother’s Day promotion.
Valid Till December 31, 2026
Hot Offer
33% OFF the Panda Balance Bug toy
Save 33% OFF the Panda Balance Bug toy, designed to encourage balance, coordination, and active play for young children.
10% OFF
10% OFF next purchase
Save 10% OFF your next purchase on selected toys and games.
Valid Till December 31, 2026
70% OFF
70% OFF selected toys, games and gifts Sale.
Save up to 70% on selected toys, games and gifts in the Hamleys Sale, with a wide range of products available at reduced prices.
25% OFF
25% OFF eligible Babeside products
Save 25% OFF eligible Babeside products with the current promotional code
Valid Till December 31, 2026
Value for Money
25% OFF eligible Beehive Toy Factory orders with a valid coupon code
Save 25% OFF on eligible Beehive Toy Factory orders. Add the coupon code at checkout to enjoy savings on selected wooden toys, educational toys, outdoor play equipment, and children’s gifts. Some exclusions may apply.
Best Offer
20% OFF selected toys & accessories across the store
Get 20% OFF selected products across the Beehive Toy Factory store. The offer is valid on qualifying toys and accessories for a limited time.
Best Deal
£5 OFF your next eligible purchase through the referral program
Refer a friend and receive £5 OFF your next eligible purchase after the referral requirements are successfully completed.
Best Value
15% OFF selected educational toys, ride-ons, puzzles & role-play products
Receive 15% OFF selected purchases across the website. Shop educational toys, ride-ons, puzzles, and role-play toys while the promotion lasts.
Hot Deal
10% OFF your entire eligible order with a promotional code
Enjoy 10% OFF your entire order on eligible Beehive Toy Factory products. Enter the coupon code during checkout to claim your discount.
Hot Deal
5% OFF qualifying purchases with a valid discount code
Save 5% OFF on qualifying orders when using a valid Beehive Toy Factory discount code. Perfect for extra savings on regular-priced toys.
Best Deal
10% OFF orders of £50+ on eligible toys, games, ride-ons & children’s gifts
Spend £50 or more and receive 10% OFF eligible toys, games, ride-ons, and children’s gifts. Discount is applied according to the promotion terms.
5% OFF
5% OFF sitewide on qualifying orders
Enjoy 5% OFF sitewide on qualifying orders.
Valid Till December 31, 2026
65% OFF
65% OFF the Anime The Cult Of San Reja Neil 1:18 Figure.
Save 65% on the Anime The Cult Of San Reja Neil 1:18 Figure, reduced from £45 to £15.75, giving you a £29.25 saving.
20% OFF
20% OFF dolls, accessories, clothing & gift items
Save 20% OFF eligible Babeside products, including realistic reborn baby dolls, silicone dolls, doll accessories, clothing and gift items.
Valid Till December 31, 2026
17% OFF
17% OFF selected silicone & reborn dolls.
Selected realistic silicone and reborn dolls are already reduced by around 17% OFF
60% OFF
60% OFF selected Disney Wish toys, including the Interactive Valentino and Micro Playset.
Save 60% on selected Disney Wish toys, including the Interactive Valentino and Micro Playset, with eligible products available at reduced prices.
55% OFF
55% OFF selected Disney Wish toys and fashion dolls.
Save 55% on selected Disney Wish toys and fashion dolls, offering significant savings on eligible Disney Wish products.
80% OFF
80% OFF the Street Beatz Mercedes-Benz G-Class.
Save 80% on the Street Beatz Mercedes-Benz G-Class, reduced from £25 to £5, giving you a £20 saving on the original price.
Member Offer
Subscriber-only offers available
Receive exclusive subscriber-only discounts and promotional offers.
Valid Till December 31, 2026
Subscriber-only offers available
Receive exclusive subscriber-only discounts and promotional offers.
95% OFF
Enjoy up to 95% OFF on games
Enjoy up to 95% OFF on selected games
Valid Till December 31, 2026
Insiders Rewards
Free LEGO Insiders – earn points on purchases & registered sets
Join LEGO Insiders for free and earn points when buying eligible LEGO products or registering sets.
Member Rewards
Early access – select promos & exclusive opportunities for Insiders
LEGO Insiders members can access member-only rewards, special discounts, LEGO gear and selected benefits.
Valid Till December 31, 2026
Seasonal Promotions
Member-only offers – special discounts, LEGO gear & exclusives
LEGO runs special promotional events throughout the year, including major seasonal sales and themed events.
LEGO Insiders Offers
Seasonal Promotions throughout the year with selected savings on LEGO sets
Members receive access to selected exclusive promotions, early opportunities and rewards unavailable to non-members.
Valid Till December 31, 2026
Last-Chance Deals
Retiring set savings – while stocks last in Sale
Selected retiring products can be discounted in the official Sale section, offering an opportunity to save before stock runs out.
Valid Till December 31, 2026
20% OFF
20% OFF qualifying Babeside products
Get 20% OFF eligible Babeside products during the current promotional campaign.
Valid Till December 31, 2026
Recently Expired Offers
$75 OFF
Get free shipping when your cart hits $75
Enjoy Hello Kitty collectibles plus FREE shipping on orders over $75
Expired On December 20, 2025
5% OFF
Get 5% OFF orders over £25
Save 5% on orders over £25 today
Expired On July 6, 2025
£130 OFF
Save max £130 on orders
Enjoy jigsaw puzzles with max order £130
Expired On December 31, 2025
22% OFF
Save 22% with Code
22% OFF with BABY22 + Free Gift over $200
Expired On June 30, 2025
22% OFF
Save 22% on every order
Enjoy 22% OFF every order with Babeside
Expired On June 30, 2025
5% OFF
Get 5% OFF all toys
Enjoy 5% OFF all toys at Hamleys
Expired On July 31, 2025
67% OFF
Up to 67% OFF in Summer Sale
Enjoy up to 67% OFF in Hamleys Summer Sale
Expired On July 31, 2025
5% off
Get 5% Off Sitewide
Enter code to receive 5% off everything on the website
Expired On December 31, 2025
10% Off
Get 10% Off Storewide
Use code to get 10% off your entire order
Expired On December 31, 2025
15% Off
Get 15% Off Sitewide
Apply code at checkout to receive 15% off all products across the store
Expired On December 31, 2025